Some of the work done over a period of many years. Across media, and across agencies.

When a brand that brings musicians under one roof wanted to celebrate World Music Day 2020, we decided to celebrate 'the unstoppable spirit of the musician and the fan' with a virtual concert on Facebook and Instagram on 21 June 2020 at 7:30 PM. Conceptualised the idea and directed the execution. And yes, we pulled this off in four days.

Food, Drinks, Shopping, and general chilling is what The Quad by BLR offers at the airport. And who doesn't want to chill or be told that chilling everyday is possible? This was taking a shot at what some folks call 'everyday execution'.

Conceptualised this campaign well before the Global Mac Vs PC Campaign was released. It reached the artwork and media planning stages, but got cancelled due to Apple guidelines kicking in.

A campaign that was to announce the availability of chicken amidst the COVID-19 lockdown. We rode on the fact that we are Bangalore's largest retail store that sells fresh and healthy chicken.

Chocolate makes no distinction. And everyone loves chocolates. The truth is as simple as that. Co-wrote this with another writer.

A campaign that was designed to encourage plastic donation.

Based on an insight that bland food doesn't find too many takers while tasty food... lots!

One challenging brief where we had a day to go back with some ideas. In retrospect, it was quite some fun thinking up and writing this.

Crafted communication and directed design and copy strategy.

This pitch saw 23 agencies from Chennai pitching for an account that aimed to popularise bread consumption

The right chicken makes for right-tasting dishes. This was co-written with a senior copy colleague.

How do you get someone to pay attention and an extra but of money for a sound system using digital?

Something I loved creating.

Helped co-found a platform that aims to bridge an existing gap in the market for traditional shelf- stable products whose availability is restricted to certain pockets of Bengaluru, and through a producer-consumer model, aims to deliver the traditionally made shelf- stable products to consumers.

Going beyond the role of a mother in the kitchen and yet tying back to the category. Co-created with team.

Most ignore in-flight safety announcements. And more fall into any of the below archetypes. This campaign was to sensitise people to be better behaved in an engaging manner.

Conversational spots in both English and Kannada. Each one driving the single proposition that Nandu's chicken is the best bet for your family. While the brand had created a character Pavitra, we added another one, Hema who always jammed with the protagonist.

Conversational spots in both English and Kannada. Each one driving the single proposition that Nandu's chicken is the best bet for your family. While the brand had created a character Pavitra, we added another one, Hema who always jammed with the protagonist.