What got me into this business
In the 20 years that I have spent in Marketing Communication, I deliberately chose to spend almost equal amounts of time in Offline, Events, and Digital. That’s because I wanted to understand the different types of executions. Hopefully, I will be able to connect the dots sometime soon.
My belief
Across these three related fields, I have always believed that ‘the what and why’ is as important as ‘the how’. That’s not to say that execution isn’t important. But just that, strategy always plays a very important role. Be it digital, mainline, events, or brand activation.
My goal
I love ideating across media, and my work on www.csraghuram.myportfolio.com hopefully demonstrates that.
I’ve spent time thinking up ideas and converting them into words. The words got converted into layouts, campaigns, activation ideas, event films, and pitch proposals. And quite a few pitch proposals resulted in clients (needless to say, that gave me immense satisfaction). Business growth through ideas. That’s my goal.
Key Creative Pitch Wins
Tata Health | May 2021 | Agency: Social Panga, Bengaluru
Uni Cards | Mar 2021 | Agency: Social Panga, Bengaluru
Columbia Asia Hospitals Pvt. Ltd. | Dec 2020 | Agency: Social Panga, Bengaluru
Pilot Pens | September 2020 | Agency: Social Panga, Bengaluru
ZoomCar | Nov 2019 | Agency: Webenza, Bengaluru
ELSA Corp | Sep 2019 | Agency: Webenza, Bengaluru
Bengaluru International Airport Ltd | Feb 2019 | Agency: Webenza, Bengaluru
Nandu's | Jan 2019 | Agency: Webenza, Bengaluru
Uni Cards | Mar 2021 | Agency: Social Panga, Bengaluru
Columbia Asia Hospitals Pvt. Ltd. | Dec 2020 | Agency: Social Panga, Bengaluru
Pilot Pens | September 2020 | Agency: Social Panga, Bengaluru
ZoomCar | Nov 2019 | Agency: Webenza, Bengaluru
ELSA Corp | Sep 2019 | Agency: Webenza, Bengaluru
Bengaluru International Airport Ltd | Feb 2019 | Agency: Webenza, Bengaluru
Nandu's | Jan 2019 | Agency: Webenza, Bengaluru
Led pitches to the final round: The Body Shop, Tanla, SAP Labs India, and SAP India being a few of them.
Conceptualised ‘Tickets at 2012’ Campaign for SpiceJet | Feb 2012 | Part of the team that conceptualised a successful marketing offer for SpiceJet http://tinyurl.com/bmeg8jl
Led Creative Pitch Win - A B Mauri India Private Limited | Nov 2008 | Led Rediffusion DYR Chennai in winning a 23-agency pitch for a national campaign for AB Mauri
Awards
Bronze in Best Small Budget campaign - MAA Globes Awards 2009 | Brand: TATA Gold Plus | Agency: TBWA\India
Silver for Best use of Direct Marketing in a promotional campaign - MAA Globes Awards 2009 | Brand: TATA Gold Plus | Agency: TBWA\India
Silver Dragon for Best use of Direct Marketing in a promotional campaign - Promotional Marketing Awards Asia 2009 | Brand: TATA Gold Plus | Agency: TBWA\India
Bronze Dragon - Promotional Marketing Awards Asia 2009 (Best Small Budget Campaign) | Brand: TATA Gold Plus | Agency: TBWA\India
Gold at Big Bang 2007 - Advertising Club of Bengaluru Awards| Sep 2007 | Gold for iPod Campaign
Gold (South) at TBWA Cheap Film Festival, an intra-agency film contest at TBWA\INDIA | Aug 2005 | My entry received appreciation from senior global creative leadership at TBWA Worldwide
Finalist at DMA-ECHO Awards, 2001 | Brand: 3M Projectors | Agency: OgilvyOne Worldwide